Top 10 Benefits of Social Media Marketing
February 13, 2017
Forbes.com
Jayson DeMers

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:

  1. Increased Brand Recognition
  2. Improved Brand Loyalty
  3. More Opportunities to Convert
  4. Higher Conversion Rates
  5. Higher Brand Authority
  6. Increased Inbound Traffic
  7. Decreased Marketing Costs
  8. Better Search Engine Rankings
  9. Richer Customer Experiences
  10. Improved Customer Insights

These are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these points:

  • Your Competition Is Already Involved.
  • The Sooner You Start, the Sooner You Reap the Benefits.
  • Potential Losses Are Insignificant.

The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay. If you’re interested in getting started but aren’t sure where to begin—head over to my Resource Library or leave a comment below!

To read the full article, which further details all points, please click here.