LiVE Your Brandis about so much more than how to maximize your business, your employees, and yourself to full potential, though the answers to those quandaries do lie within these pages. Today, executives cannot rely solely on traditional marketing methods for growth. Company leaders are asking for help in achieving growth by combining clear business strategy with a robust brand, and speaking in a compelling voice to the market. Author Michael Armeli invites us to look at how branding, operations, language, and cultural influences are interwoven into everything we do, and hugely impact our successes and failures. His groundbreaking Identity Model uses the process by which we learn language to create, and integrate, a unifying corporate culture from the ground up; so employees and management alike emerge from the process truly LIVING the brand. Pair this with clearly defined operations and creative strategies, and you are on your way to elevating yourself both professionally and personally. Michael shares his inspirations and motivations openly with us, showing that we all need that “something” in our lives in order to be at our best. Michael’s company, integrated Brand Group, or iBG, is a team of experts who strive to be impactful, impressive masters of integration. Michael and his team LIVE the brand through iBG, and enthusiastically bring theirexpertise to the world in business every day, and now, through this book.
About the Author: Michael Armeli is a branding expert with respect to strategic growth, as well as horse enthusiast, and entrepreneur. Michaelfounded integrated Brand Group (iBG) in 2005. Working with all types of businesses and organizations, Michael integrates and aligns core values with operational procedures, partnering with company leaders at all levels of an organization. Over the years, Michael built the proprietary process he applies to organizations to help them define how to “LIVE Your Brand” both inside and outside of the company, while creating buy-in from team members and building a positive organizational culture.
Additional Info: LiVE Your Brand is published by Nico 11 Publishing & Design; www.nico11publishing.com and is available for purchase on Amazon.