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Michael wrote a book!

iBG is excited to announce the release of Michael Armeli’sBook “Integrating Culture and Operations to LIVE your brand” available for sale on Amazon September 28th. Stay tuned to our events page for details regarding launch and book signing. 

Why Corporate Culture Is Becoming Even More Important

Corporate culture has arguably always been important, but it’s only become a popular point of discussion in the past 20 years or so. To some, it’s become a buzzword, losing some of its meaning due to the overabundance of content and discussions surrounding it. However, I’d argue that corporate culture was never really overblown, and is […]

How to Retain Your Company Culture After Getting Acquired (And Why That’s So Important)

Acquisitions are intimidating for employees. Along with fears of restructuring, there’s anxiety that office culture — that unique organizational fabric consisting of personalities, environment, policy and je ne sais quoi — will be out the door, hot on the heels of shortened Friday hours and redundant middle management.

Culture Matters: Transformation of Culture from the Inside Out

Many organizations today are going through a transformational process that requires thorough, frequently dramatic change in order to position the organization for sustained success. But change today is more complex and happening at a faster pace than ever before. Organizations are trying to adapt to change while also accommodating the greater speed and complexity of […]

Cultural Change that Sticks

In the early 2000s Aetna was struggling mightily on all fronts. While on the surface revenues remained strong, its rapport with customers and physicians was rapidly eroding, and its reputation was being bludgeoned by lawsuits and a national backlash against health maintenance organizations and managed care (which Aetna had championed). To boot, the company was […]

How to Maximize LinkedIn: PART 2

Let’s talk about the best ways to search and find prospects on LinkedIn.

How to Maximize LinkedIn: PART 1

Are you, like many professionals, still not convinced of the power of LinkedIn? Here are some stats that might change your mind:

11 Simple Concepts to Become a Better Leader

Being likeable will help you in your job, business, relationships, and life. I interviewed dozens of successful business leaders in my last book, Likeable Business, to determine what made them so likeable and their companies so successful. All of the concepts are simple, and yet, perhaps in the name of revenues or the bottom line, […]

Top 10 Benefits of Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

Perspectives 3

PUBLIC SERVICES Former Illinois governor Adlai Stevenson famously quipped, “Your public servants serve you right.” This quarter we asked a set of questions to elicit how government services help, hold, or hinder middle market companies, at federal, state, and local levels.

Perspectives 2

LEVERS OF GROWTH AND PERFORMANCE When a company outperforms its industry or the economy, its leaders must be doing something right. Using factor and regression analyses, we have ranked activities that appear to have the greatest leverage on top-line growth. Foremost is expanding into new markets (especially domestic), which contributes 43% to middle market company […]

Don’t let your Standard Operational Procedures (or the lack thereof) haunt your company

When an owner feels frustrated with their company, often times it can be the direct result of the quality of their Standard Operational Procedures. Standard Operational Procedures, or SOPs, play a large role in a company’s brand, culture, profitability and performance. SOPs provide clear, concise management expectations to employees so they have the knowledge of […]


GROWING AND GROWING AND GROWING Seven full years into the economic expansion that began in July 2009, the middle market has been picking up the pace when one might expect it to be gasping for breath. Middle market revenues and payrolls grew faster in the second quarter of 2016 than in the first—spiking nearly a […]

5 ways managers can empower employees

The idea of sitting in a cubicle from 9 a.m. to 5 p.m. just doesn’t cut it for many millennials. Neither does the idea of working just to get a paycheck or climbing the corporate ladder. “They want to see and feel a purpose in their work rather than only coming to their jobs for […]

Sometimes you have to turn away revenue to protect your brand

When companies take a stand, they know there is greater value in committing to the brand than in the short-term sale. A handful of global giants have taken a stand in recent years and put into place strategies to uphold what they say they believe. Consider pharmaceutical giant Pfizer, which recently implemented significant controls to […]

Was Vince Lombardi Right that Winning is the Only Thing?

I am 51 years old, and in a writing career spanning more than 25 years, I continue to write in relative obscurity. On average maybe 10 or 20 people read each one, maybe no one. And as far as I can tell, my writing only travels short distances.

Burnout & Engagement PART 2

“Two recent studies, one by Deloitte and one by the Society for Human Resource Management, surveyed top human resource and C Suite executives about the No. 1 thing they want to work on and the responses were corporate culture and employee engagement,” says Kevin Sheridan, a self-described “serial entrepreneur” who has started three different companies, […]

Burnout & Engagement PART 1

“High-achieving professionals everywhere are maxed out, addicted to being busy and overwhelmed,” says Paula Davis Laack, an internationally-published writer, recovering lawyer, and a burnout and resilience expert.  “Keeping busy at all costs is the cultural status quo, but the drive to do more is impacting our families, our work, and our health.  The result of […]

CMAA Badger Chapter: March 7th, 2016

Michael Armeli, President of iBG, was well received as a speaker at the Wisconsin Food Service Expo. Michael spoke of how integrated business branding is critically important and directly related to the success of a business. Using techniques and exercises to build a creative brand strategy, Michael’s speaking methods engage his audience in an interactive, fun and memorable […]

Spanish Career Fair: February 26th, 2016

Michael Armeli, President of iBG, was invited to speak at Arrowhead High School’s Spanish Career Fair. Michael has spoken here before and is always well received by both students and staff. As an entrepreneur who knows five languages and has the ability to connect and engage students, Arrowhead insists Michael returns year after year. 

Power Breakfast: December 11th, 2015

President Michael Armeli and Vice-President Mary Ellen Bowers attend a Bon-Ton Power Breakfast today to hear Kathy Bufano speak, CEO of Bon-Ton Stores, the parent company of Boston Store. Michael and Mary Ellen had the distinct pleasure of engaging with interesting Milwaukee Business Leaders as well as learn BonTon’s Business Strategy and Direction with a focus on the Retail market […]

Back by popular demand! Kendall College Again Welcomes iBG President, Michael Armeli: November 23rd, 2015

Michael Armeli, President of iBG, was invited to return as guest speaker at Kendall College’s Integrated Business Branding class. Building off the principles taught from the first speaking engagement, Michael brought more depth and insight to this classroom of students. Utilizing his proven principles of building a brand from the inside out, Michael’s teaching was again very well […]

One Starry Night Harvest Ball: November 14, 2015

iBG President Michael Armeli and Vice-President Mary Ellen Bowers were cordially invited to attend this year’s signature Stillwaters fundraising event, held at the newly remodeled Milwaukee Marriott West. It was One Starry Night of cocktails, dinner, silent and live auctions, raffles and more. 

Kendall College Resource Fair: November 13, 2015

iBG was invited to participate in Kendall College’s Capstone Resource Fair. The event took place on Friday November 13th, from 9:30am-noon. iBG was able to share their knowlege and experience with Kendall’s Capstone students. These students were fun to be around as iBG was able to experience first hand their energy and creativity. The new concepts the Capstone students […]