



I have spent my entire career talking about branding being the most important focus in business, as branding is like a language; it needs to be developed, learned and lived until it is fluent. Having produced many successful and powerful brand strategies for a variety of companies, we found ourselves compelled to hold accountable the operations in order to deliver their respective brand promise. For years, I have conveyed and demonstrated the philosophy of marrying the identity of a brand with its operations. Consulting, designing and modeling operational standards come naturally to us. Our focus and our methods are never deviated and our models and approaches are malleable to cultures in various types of industries.
Michael Armeli
President, Founder
OUR LANGUAGE
iBG nurtures and cultivates leaders through their journey of growth. Growth for every leader is different as their skill sets differ company-to-company, person-to-person, situation-to-situation. In our relationships, we break out as many steps necessary to minimize risk for our clients. These steps are mapped out into precise details to provide security, safety and comfort. We are present and accessible each step of the way to guide and demonstrate every necessary action to stay on course in order to reach their full potential.
INTEGRATED: We are well-versed and knowledgeable at building clarity and setting strategy by integrating all aspects of the business, people, products and services.
BRANDED: We are thorough by designs, determined by facilitation, and proven by methods, bringing new perspectives to motivate leaders to do their best.
GROUPED: We are fun agents of change, approachable mentors, and reliable partners that consistently engage trusting relationships.
OUR NICHE
we say, we do…. we LIVE
OUR PROCESS
BRAND… unified
OUR VALUE