I have spent my entire career talking about branding being the most important focus in business, as branding is like a language; it needs to be developed, learned and lived until it is fluent. Having produced many successful and powerful brand strategies for a variety of companies, we found ourselves compelled to hold accountable the operations in order to deliver their respective brand promise. For years, I have conveyed and demonstrated the philosophy of marrying the identity of a brand with its operations. Consulting, designing and modeling operational standards come naturally to us. Our focus and our methods are never deviated and our models and approaches are malleable to cultures in various types of industries.