Brand StrategyBrand Identity

How important is your workplace

CULTURE?

Internal Branding

Your brand is your company’s language. It encompasses every aspect of your business and its culture. When team members know a company’s language, effective and efficient communication becomes possible. As with any foreign language, true learning does not happen by reading a text book or taking a class. Learning comes from a full immersion into the culture, living in it constantly, consistently, continuously. The same is true with developing and utilizing a company brand.

  • Build your Brand Identity
  • Create your brand language
  • Become brand fluent

Success Stories

Cultural Transformation

Success Story #020
Cultural Transformation Team
Other Market Sector

Background: Three distinct, distinguished experts with unique disciplines, approaches, service styles and personalities have begun to merge their private practices together to create one unified process. One of the experts specializes in conflict management and resolution, another in purposeful leadership coaching and the third in internal branding and operations integration. Through a series of in-depth conversations, these individuals discovered that by combining their individual experiences and expertise into one cohesive process, together they could help companies experience true cultural transformation.

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Trust, it’s Who You Know

Success Story #018
Architectural Company
Other Market Sector

Background: An interested prospect was looking to raise their brand awareness through PR. Having met with several PR agencies, they noticed that every agency said the same thing, except one. This agency shared the strategic concept that every organization, prior to going to market on messaging, should really make sure that their brand is aligned inside and out. This agency expressed the importance of:

  • envisioning a strategic plan for the company’s future goals and objectives,
  • defining the brand’s unique identity and culture,
  • standardizing operational procedures, and
  • developing the culture’s voice into a fluent, well-known language.

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Do Ya’ Speaka My Language?

Success Story #017
Architectural Company
Other Market Sector

Background: A primary challenge when writing a company’s brand strategy is getting the people within the culture to speak and act in accordance with the brand. It is a major success when people become fluent in speaking their brand’s language.

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iBrandGroup Case Study Health

Fluency is Comforting

Success Story #009
Counseling & Therapy Services
Healthcare Market Sector

Background: A biofeedback therapist looking to grow their practice and willing to explore additional sources of revenue.

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iBrandGroup Case Study Hospitality

Revitalizing the Elephant Room

Success Story #005
Private Athletic Club
Hospitality Market Sector

Background: A metropolitan athletic and dining club located in the heart of a thriving city, full of rich traditions and a robust history. However, this club knew it hadn’t reached its full potential in maximizing the use of their space.

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iBrandGroup Case Study Retail

The Retail Experience

Success Story #004
Exclusive Bridal Boutique
Retail Market Sector

Background: A smart executive with years of business experience always dreamed of opening an exclusive bridal boutique. The time was right to live the dream.

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iBrandGroup Case Study Hospitality

From Red to Black

Success Story #001
Private Club
Hospitality Market Sector

Background: A 125-year-old exclusive club that prides itself on maintaining the wonderful historic past and membership practices. At the same time, the club has become stagnate in offerings, image, service and membership.

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