Success Story #018
Other Market Sector
Background: An interested prospect was looking to raise their brand awareness through PR. Having met with several PR agencies, they noticed that every agency said the same thing, except one. This agency shared the strategic concept that every organization, prior to going to market on messaging, should really make sure that their brand is aligned inside and out. This agency expressed the importance of:
- envisioning a strategic plan for the company’s future goals and objectives,
- defining the brand’s unique identity and culture,
- standardizing operational procedures, and
- developing the culture’s voice into a fluent, well-known language.
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