An organization’s identity is the core foundation of their brand. Branding is a strategic expression of a company’s value, its personality, and what the organization stands for.
A Brand Strategy tells the world what a company or organization is all about. It’s how a company wants their clients and employees to think about their organization.
Clear management expectations provide employees with the knowledge of what is required to do their job.
Standard operational processes and procedures set the expectation for employees in their roles. They are the standards that hold employees accountable to the work that is required.
Performance evaluation is the method by which job performance is evaluated against the Expectation and Standards.
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